Signature variety
Monterey
Consistent yields with a sweet, balanced flavour profile.
Beeco Agro Industry PLC — Holeta, Ethiopia
Fresh from Ethiopia. Delivered to the World.
Premium Ethiopian strawberries grown in the Holeta highlands and prepared for international markets.
24.6 ha
Farm in the Holeta highlands
12+ ha
Strawberry production
2,200 m
Highland altitude
6
Commercial varieties
8
Export markets
About Us
Growing quality. Delivering trust.
Beeco Agro Industry PLC is a leading Ethiopian agribusiness specializing in the production, packing and export of premium-quality fresh strawberries.
Located in Holeta, Oromia — just 30 km west of Addis Ababa — we combine modern technology, skilled teams and sustainable practices to deliver excellence to the world.
- 24.6 ha
- Total farm area
- 2,200 m
- Highland altitude
- Extended
- Harvest season
- 4 continents
- Export reach
Why Beeco
- Highland production
- Modern greenhouse technology
- Food safety
- Traceability
- Cold chain
- Reliable export logistics
Holeta, Oromia
Modern greenhouse production
Why Ethiopia?
The right place to grow world-class strawberries.
Beeco is more than a strawberry supplier — it is part of one of Africa's most promising horticultural origins.
Ethiopia's highland climate, logistics and people give our fruit a genuine advantage.
Highland production environment
Beeco farms in the cool Ethiopian highlands around Holeta, west of Addis Ababa — conditions well suited to premium strawberry production.
Holeta altitude
High-elevation growing brings cool nights and mild days, supporting firm fruit, strong colour and balanced flavour.
Suitable climate
Abundant sunlight and moderate highland temperatures allow an extended production season across multiple cycles.
Close to Bole International Airport
The farm sits within easy reach of Addis Ababa and Bole International Airport — a major African air-cargo hub with direct freight links to Europe, the Middle East and Asia.
Modern production technology
Greenhouse and tunnel production with Netafim drip irrigation and fertigation delivers precision growing at commercial scale.
Skilled agricultural workforce
Ethiopia has a deep agricultural tradition. Beeco trains and develops a dedicated local team in modern horticultural practice.
Our Strawberries
Exceptional varieties. Exceptional taste.
Six commercial varieties, selected for the flavour, appearance and shelf life that international fresh-produce buyers expect.
From Farm to Export
Eight controlled steps from field to flight.
Grow → Harvest → Sort → Grade → Pack → Pre-cool → QC → Export — every step checked, timed and documented.
- 01
Grow
Greenhouse and tunnel production under precision fertigation.
- 02
Harvest
Careful picking at the appropriate maturity stage.
- 03
Sort
Inspection and removal of damaged or unsuitable fruit.
- 04
Grade
Selection according to quality, size and appearance.
- 05
Pack
Retail-ready 250g punnets with product identification.
- 06
Pre-cool
Rapid pre-cooling to protect freshness and shelf life.
- 07
QC
Final verification and export documentation before dispatch.
- 08
Export
Careful handling for refrigerated transport to destination markets.
Quality & Certifications
Certified for international markets.
Audited certification, documented food-safety controls and full lot traceability stand behind every shipment.
GLOBALG.A.P.
Good agricultural practice certification for safe, traceable production.
SMETA / SEDEX
Audited ethical trade, labour and working-condition standards.
BASIS & FACT
Certified professional standards for crop protection and food safety.
Our Farm & Technology
Inside the Beeco operation.
From highland greenhouses to graded, packed and chilled fruit ready for export.
- Greenhouses
- Tunnels
- Irrigation
- Fertigation
- Crop protection
- Post-harvest
Packing facility
Grading & packing house
Fruit is graded, weighed and packed under documented food-safety controls to ensure consistent quality and full traceability.
Food safety certified100% TraceableConsistent quality
01 / 05
Sustainability & People
Responsible production. Skilled people.
From our highland farms to your shelves, every strawberry reflects our commitment to excellence, sustainability and community.
Advanced greenhouse & tunnel production
Climate-controlled tunnels and modern greenhouse systems protect every crop and extend our harvest window.
Food safety & traceability
GLOBALG.A.P., SEDEX/SMETA and BASIS & FACT aligned practices with full lot traceability and MRL compliance.
Cold-chain & post-harvest handling
Careful post-harvest handling and cold-chain coordination keep berries fresh from farm to flight.
Smart irrigation & resource efficiency
Computerized drip irrigation and fertigation maximise water efficiency and nutrient delivery.
Community & local employment
We create skilled jobs near Holeta, invest in training, and support the farming communities around us.
Our Markets
From Ethiopia to the World.
Our strawberries are prepared for premium markets across Europe, the Middle East, Asia and Africa.
Live export routes
- Holeta origin
- Europe
- Asia & Gulf
- Africa
- United KingdomEurope
- ItalyEurope
- GermanyEurope
- SingaporeAsia
- Middle EastGulf
- NigeriaAfrica
- GhanaAfrica
- South AfricaAfrica
Precision Agriculture
Netafim Irrigation & Fertigation Technology
Our strawberry production is supported by a Netafim precision irrigation and fertigation system, designed to deliver accurate water and nutrient management across our modern greenhouse production facilities.
The system combines automated irrigation, precision fertigation, filtration, pressure management, flow control, and crop-zone management — with EC and pH monitoring to maintain optimal plant development and fruit quality.
Precision Irrigation
Smart Fertigation
Pressure & Flow Control
EC & pH Monitoring
Crop-Zone Management
Built for accuracy.
Designed for growth.
Reliable & Efficient
Engineered for consistent performance and long-term reliability.
Sustainable by Design
Reduces water and nutrient use while supporting environmental stewardship.
Better Yields
Supports uniform plant growth and higher quality, better-tasting fruit.
Expert Support
Backed by Netafim expertise and our local technical team.
Continuous Evolution
Innovation &
Operational
Excellence
Agriculture is constantly changing, and Beeco continuously invests in improving its production and export systems — combining Ethiopia's favourable growing conditions with modern agricultural technology and international quality standards.
9Strategic Pillars
100%Quality Commitment
01
Expansion of Strawberry Production
Scaling production across Ethiopia's fertile highland regions.
02
Improved Greenhouse & Tunnel Production
Climate-controlled tunnels that protect crops and extend harvests.
03
Modern Irrigation & Fertigation
Precision nutrient delivery integrated with smart irrigation technology.
04
Improved Soil Health
Regenerative practices for long-term soil vitality and structure.
05
Better Crop Nutrition
Tailored feeding programmes that improve berry flavour and uniformity.
06
Integrated Pest & Disease Management
Biological controls that minimise chemical inputs and protect beneficials.
07
Post-Harvest Quality Improvement
Rigorous sorting, cooling and handling from field to packhouse.
08
Improved Cold-Chain Management
Uninterrupted refrigeration that keeps fruit firm through export.
09
Expansion into International Markets
Building export partnerships with importers, distributors and retail buyers worldwide.
Looking Ahead
From the highlands of Ethiopia to international markets, Beeco delivers fresh strawberries with quality you can trust.
We are entering an exciting stage of growth: expanding production capacity, strengthening international markets, improving post-harvest and cold-chain systems, and establishing new partnerships with global fresh-produce buyers.
Export Specifications
The buyer's technical sheet.
Everything an importer needs in one place. Figures shown as “on request” are confirmed per programme so that only verified data is published.
01
Origin
Holeta, Oromia — Ethiopia
02
Product
Fresh strawberries, Class 1
03
Production system
Greenhouse & tunnel production
04
Packaging
250g retail punnet
05
Carton configuration
On request
06
Storage temperature
On request
07
Shelf life
7–10 days (validated per shipment)
08
Freight options
Air freight; sea freight on request
09
Certifications
GLOBALG.A.P., SMETA/SEDEX, BASIS & FACT
10
Traceability
Farm → greenhouse → harvest lot → packing → shipment
Quality you can trust
Carefully grown. Carefully delivered.
From our farms to you
Sustainably grown in Ethiopia.
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For Buyers
Looking for a reliable Ethiopian strawberry supplier?
Request our product specification, current availability and a quotation tailored to your market — our export team will respond promptly.
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